Senior Digital Marketing Manager

Marketing · London, London, City of
Department Marketing
Employment Type Full-Time

Hi there! Thanks for stopping by our job advert. We’re Community Fibre and our mission is to bring better internet to everyone. You won’t find any old and slow copper technology here, our network is full fibre and that’s directly to our customers so whether you’re a gamer, you have lots of data hungry family members or you love to chill out and download a movie we will have a package for you.

 

The clue is in our name and we love working with local communities in London. We want to bridge the digital divide in society and make internet accessible to all. We also love when we can welcome residents from the local community becoming team members of CFL, over 20% of our talent is from local communities that we serve.

 

We are not the new kid on the block, we were established in 2013 and some of our key achievements since then include:

 

  • Raised £400m investment from large institutions.
  • Acquired over 360,000 wayleaves across Local Authorities, Housing Associations and Private Landlords.
  • Deployed our full fibre infrastructure to over 100,000 premises.

 

So far we’re proud of our achievements and we are doing a great job disrupting the broadband industry but we are definitely not stopping here. To help us we’re looking for forward thinkers, people with big ideas, people passionate about technology and most importantly hard workers to join us and help support our growing business.

 

Job purpose:

Overall, you will be a core member of Community Fibre’s Digital Customer Acquisition Squad with the mission to make CFL the fastest growing fibre network in London, bringing internet speeds of up to 3 Gbps to Londoners to get London ready to be a technology leader.

 

As a Senior Digital Marketing Manager, you will develop and execute Community Fibre’s online marketing strategy to make online our hero channel. Our objective is to rapidly scale up our digital customer acquisition with a focus on paid channels (social, programmatic, SEA, affiliates). You will define and manage the marketing technology and data stack on a day-by-day basis, e.g., developing and implementing our audience strategy, refining our bidding strategies. You will collaborate with our Google, Facebook and agency partners to deliver this mission.

 

CFL is transforming into a digital leader to enable our fast growth to 1m households by 2023. We’re a team of doers and move at the highest possible pace.

 

What you’ll be doing:

  • Own the digital marketing plan and budget
  • Set the roadmap for the digital marketing tech stack for paid media
  • Ideate new marketing campaigns to scale our sales faster
  • Execute digital marketing campaigns (agency will do execution, but we want you to be on top of it and in the details)
  • Own our testing roadmap
  • Manage and optimise digital marketing campaigns on a daily basis, through A/B testing
  • Analyse our results and generate insights
  • Segment our marketing approach by borough (and below) for localised campaigns
  • Provide coaching to other marketing members of the Squad (two more)

 

The experience we’re looking for you to bring:

  • Overall, we hire for strong intrinsic capabilities
  • >5y high-growth experience: Passionate about high growth – your mission is to scale up our business as fast as possible. You have worked at least 3 years in other high growth settings (start-up, scale-up).
  • >5y digital marketing experience in paid channels (Facebook, Google) – deep understanding of the platforms and their technical backbone (e.g., targeting options, bidding algorithms, marketing technology stack, audience management). Experience can be in an agency role or otherwise.
  • Serious creativity – you’re a source of new ideas and ready to go crazy. We want to see >3 examples of things you have created
  • Quantitative – you’re good with numbers and can solve problems with data. You’re comfortable running analysis in Excel.
  • Technical understanding – you understand the basics of the web, e.g., HTML, Cookies
  • Doer – you get things done. Done is better than perfect.

 

Why join us:

  • You get to work with some of the best technology in the market
  • Be part of an exciting scale up business where you can bring your ideas, bring your knowledge, we value your contribution
  • We all love time off whether that’s going on an exotic holiday or a staycation, you’ll get 25 days holiday to enjoy, increasing by 1 day for each year of service up to 28 days
  • Birthday leave, our treat to you
  • Keen cyclist, join our cycle to work scheme
  • Flexible WFH policy
  • Enjoy the perks of Vitality health
  • You get to work with an amazing bunch of people

 

What happens next:

You’ve done your bit so sit back and relax, we will review your application and come back to you.

 

If we think you’re not quite right for the role you have applied for but may be a better fit for another, we’ll definitely let you know.

 

Want to know more about a career at CFL, check out our careers page: https://communityfibre.co.uk/jobs

 

We are an Armed Forces friendly organisation.

We are an equal opportunities employer that values diversity in our team, we welcome applications from all backgrounds.

 

Thank You

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  • Location
    London, London, City of
  • Department
    Marketing
  • Employment Type
    Full-Time