Landlord Marketing Manager

Marketing · London, London, City of
Department Marketing
Employment Type Full-Time

Hi there! Thanks for stopping by our job advert. We’re Community Fibre and our mission is to bring better internet to everyone. You won’t find any old and slow copper technology here, our network is full fibre and that’s directly to our customers so whether you’re a gamer, you have lots of data hungry family members or you love to chill out and download a movie we will have a package for you.

The clue is in our name and we love working with local communities in London. We want to bridge the digital divide in society and make internet accessible to all. We also love when we can welcome residents from the local community becoming team members of CFL, over 20% of our talent is from local communities that we serve.

We are not the new kid on the block, we were established in 2013 and some of our key achievements since then include:

  • Raised £400m investment from large institutions.
  • Acquired over 360,000 wayleaves across Local Authorities, Housing Associations and Private Landlords.
  • Deployed our full fibre infrastructure to over 100,000 premises.

So far we’re proud of our achievements and we are doing a great job disrupting the broadband industry but we are definitely not stopping here. To help us we’re looking for forward thinkers, people with big ideas, people passionate about technology and most importantly hard workers to join us and help support our growing business.

Job purpose:

Community Fibre is looking for a Marketing Manager that will play a crucial role in our go-to-market and engagement strategy with the Landlord market.

Working in close collaboration with our Head of Marketing and our Business Development Director, you will be responsible for building awareness amongst Landlords of our offer to upgrade their properties for free with full fibre. Your success will be measured by the number of Landlords that grant us permission to install our full fibre infrastructure at their properties You will direct marketing activities across various channels (online and offline), driving lead generation and optimising the sales pipeline for conversion, while at the same time establishing Community Fibre as a trusted brand within the property industry. 

In the role you will work closely with the Business Development (sales) teams, marketing and digital teams to develop plans and campaigns that will maximise brand consideration and response to achieve conversion.

What you’ll be doing:

  • Manage lead generation and inbound activities across offline and online channels (e.g. direct mail, email, Linked IN, paid media etc) through the definition and execution of high-impact campaigns.
  • Track campaign ROI to inform and influence the allocation of marketing spend.
  • Gather and share insights with the other members of the marketing team to position Community Fibre as a great partner for landlords across all our brand channels (mainly press relationships and organic social media).
  • Define and maintain landlord marketing collateral (both written and video) in line with company brand guidelines that help landlords to understand our proposition and to build their confidence in the quality of works undertaken by Community Fibre.
  • Write creative briefs and manage suppliers for the design, artwork and production of the required collateral.
  • Co-ordinate and arrange Landlord events and Community Fibre’s presence and landlord exhibitions.
  • Collate and create case study material from our work with existing landlords which can be used to provide confidence in prospective landlords.
  • Work with the Business Development team to develop and maintain the landlord pitch deck and on proposals to meet the requirements of specific landlords.

The experience we’re looking for you to bring:

  • Proven marketing experience for minimum 5 years, ideally in the IT or Property industry.
  • Experience of managing lead-generation campaigns across various channels, offline and online.
  • Creative, strong copywriting and verbal communication skills.
  • Proficient user of office software packages with an ability to query and make sense of data
  • Ability to manage agencies and deliver collateral and campaigns in a timely manner.
  • Disciplined, deadline focused, with a commercial and user-centric mindset.
  • Good understanding of test and learn strategies.
  • Confident, personable and a team player, capable of inspiring strong collaboration in our organisation.

Why join us:

  • You get to work with some of the best technology in the market
  • Be part of an exciting scale up business where you can bring your ideas, bring your knowledge, we value your contribution
  • We all love time off whether that’s going on an exotic holiday or a staycation, you’ll get 25 days holiday to enjoy, increasing by 1 day for each year of service up to 28 days
  • Birthday leave, our treat to you
  • Keen cyclist, join our cycle to work scheme
  • Flexible WFH policy
  • Enjoy the perks of Vitality health
  • You get to work with an amazing bunch of people

What happens next:

You’ve done your bit so sit back and relax, we will review your application and come back to you.

If we think you’re not quite right for the role you have applied for but may be a better fit for another, we’ll definitely let you know.

Want to know more about a career at CFL, check out our careers page:

We are an Armed Forces friendly organisation.

We are an equal opportunities employer that values diversity in our team, we welcome applications from all backgrounds.

Thank You

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  • Location
    London, London, City of
  • Department
  • Employment Type